Dear Everyone,

I received this link from a newsletter I subscribe to, and it turned out to be one of the most illuminating reads of the last few years.  It focuses on the technology of publishing, but what it's about is how and why new technologies drive old ones to obsolescence, and what a fella can do to stay ahead of the curve.

We've all seen what's happened to the music industry, and publishing is no different.  In film, we're all asking where these trends are coming from, so we can head them off at the pass.  Anyone who knows my larger goals in interactive media knows I'm working to capitalize on all this before it hits that business as well.

Those questions are given very compelling answers here, and they're simple enough to apply to any industry that deals in information.  I even recommend reading the stuff specific to publishing - the metaphors are not hard to follow.

Here's the link:  http://www.simpleology.com/p/riseoftheauthor/mrfire/rotaemail/

If you take your future in entertainment seriously, you owe it to yourself to check this out.  It's well researched, and simply put.  There's a short version, but that's for people who want to make a quick buck in publishing.  Having read this, I may write down my observations on how the industry works and sell that too, but there's a much larger message to glean here.

Yours in Service, T